[This is the second of my posts about BOOKS ARE MY BAG. You might like some background to the campaign here.]
I spent yesterday at the Booksellers Association Conference, which was held for the second year running on the campus of Warwick University. It was a wonderfully upbeat occasion and celebrated the many successes of the BOOKS ARE MY BAG campaign (now also known as BAMB), which was launched to the industry at the London Book Fair in April. All the activities that were built on this afterwards culminated in the public launch on 14th September.
Patrick Neale, current President of the BA (and also proprietor of a wonderful bookshop in Oxfordshire – and also, incidentally, a former colleague of mine) listed some of the many triumphs of 14th September. Here are a few of the key ones:
• The BAMB campaign ‘trended’ on social media.
• Footfall in bookshops increased by 17.4% and sales by 18.5%. Booksellers everywhere said that it ‘felt like Christmas.’
• The most pleasing thing of all was that everyone in the industry – booksellers and publishers alike – realised that this was just the start of celebrating the unique attributes of the physical bookshop.
Dame Gail Rebuck, CEO of Random House, who visited Patrick’s shop on 14th and cut his BAMB cake, said that she loved the sense of energy that the campaign has brought. She said, ‘Of course publishers care about bookshops; they are the lifeblood of our culture.’ She was not the only celebrated person to visit Patrick’s bookshop on that day. First of all, Samantha Cameron came in with her daughter (so the staff decided not to pester her); then the Prime Minister himself followed and the staff, deciding that he was fair game, asked if they could take his photograph. He said that he was in favour of the campaign and obliged (all memories of Jimmy Wales and the ‘free’ information in Wikipedia evidently forgotten!).
I shall write more about the conference – which was full of good ideas for authors as well as for publishers and booksellers – and about the campaign. For now, though, I’d just like to share with you the contents of the wonderful goody bag that I received at the end of the day, along with another BOOKS ARE MY BAG bag, which I shall carry with the same pride as its two predecessors, now grubby from a whole summer of being paraded everywhere I’ve been. I’m doubly proud that a postcard about Almost Love was included.
Oh, and in case you’re interested, here’s that photo of the PM outside Patrick’s shop!