The Heritage Murders, the third DI Yates novel to be published by Bloodhound Books this year, came out yesterday. The others, The Sandringham Mystery and The Canal Murders, were published in April and July respectively.
The novels have attracted a great deal of interest and I am hugely grateful to all my readers and to Bloodhound for producing and promoting them so magnificently. Nearer to Christmas, they will also be on sale as a boxed set. For the moment, it seems appropriate to me that The Heritage Murders should appear right at the start of the autumn. Soon the nights will be drawing in and books will become an even larger part of readers’ lives than at other times of the year.
As readers of this blog will know, I rarely use it to promote my own books. I shrink naturally from boosting myself and I am much more comfortable in writing about the work of other authors or interesting encounters I have had with other people or unusual places I have visited. However, now I have a new publisher, it is important for me to find a wider audience and to attract some new social media friends (those I have already made have been hugely supportive of both my books and my blog) in the UK and America and other English-speaking countries. I visited New York in July and have made a start!
If you are a blogger based in the US or UK and would like to review one of my books or perhaps to invite me to write a guest article for your blog – or, if you are an author, review one of your books – I should be delighted to hear from you. Similarly, I am very happy to write articles for booksellers and librarians, magazines and newspapers. If I can be of help to you by entertaining your existing readers or by extending your reach, just let me know!
Today is the last day of June and therefore today’s is the last of my daily blog posts to celebrate Crime Reading Month. I’d like to pay tribute to the CWA for coming up with the idea of CRM and to the countless people who have supported it. I’d particularly like to thank everyone who has contributed to these thirty posts by providing so many magnificent insights and vignettes and for giving up their time so generously to help me. It’s impossible to pinpoint highlights – I feel as if I’ve been on a high all month! – although a few moments stand out for me personally. I was struck by Hannah Deuce’s comment that all writers are different, so she supports each one in different ways; by Natalie Sammons’ observation that if you write to please yourself, you won’t be disappointed ‘whatever the outcome’; and perhaps most of all by Frances Pinter’s description of Brexit in one punch-packing word: ‘frivolous’. Frances’ post was all about the importance of peace and how we should dread the danger of war that is looming once again; sadly, as we reach the end of this month, the conflict in Ukraine is no nearer to resolution than it was on 1st June.
CRM has given me some humbling opportunities to read or re-read some fine works of fiction: Snegurochka, by Judith Heneghan, and The Manningtree Witches, by A.K. Blakemore impress with their originality and fine use of language, but I have enjoyed all the novels that I have written about this month and am in awe of all their authors. In this, I include Annie, the only poet featured, whose stark poems about domestic violence bring home the enormity of it more vividly than any number of newspaper and court reports. I’d also like to pay tribute to those who have always supported me as a writer and continue to do so: Annika, Valerie, Noel, Dea and now, Hannah, please take a bow. I salute those who have dedicated their lives to supporting the bookselling and publishing industries: Richard, Nick, Lynette, Linda and, again, Frances and Noel. I’d love to be a member of Deirdre’s reading group – she and her book club friends seem to have such fun! And finally, I’d like to thank Betsy, Tara and Hannah for publishing The Canal Murders to the usual high Bloodhound standards; and I’d like to take the opportunity to apologise for (temporarily) having forgotten my own publication date!
As readers of this whole series of posts will know, I have been privileged to speak at four libraries during the course of the month. I have, of course, known for many years how much librarians bring to their communities, but when I met Helen, Kathryn, Tarina and Kay and their teams, their generosity, talent and tireless efforts to help people were brought home to me all over again. I’d like to thank them once more for their wonderful hospitality – and the equally wonderful audiences to whom they introduced me, each of which taught me far more than I felt I had to offer them. I now know about ran-tanning, the use of opium for Fenland agues and many more facts about life in Lincolnshire, both past and present, than when I started out. The library visits also gave me the opportunity to research some unsolved Lincolnshire murders, including that of Alas! Poor Bailey, my favourite. My encounter with the vicar of Long Sutton church will stay with me.
When I introduced this blog series, I promised to tell my readers at the end of it why I write about the Spalding of my childhood even though my novels are set in the present. I renew that promise now, but I hope you will allow me a short delay. It is because – as I mentioned earlier this week – I am currently on holiday in Orkney – in fact, sadly, my time here is drawing to an end; and while I am still able to imbibe the magic of this place I should like to introduce you to one of the island’s serial murderers – the great skua. Called “the pirate of the seas” or, in Orkney, “the bonxie”, this formidable bird – which appears not to be afraid of humans – hunts other birds on the wing. Today my husband and I watched spellbound as a pair of great skuas systematically chased a curlew through the soft blue skies and engaged above and around us in aerial combat with greater black-backed gulls. I came to Orkney for inspiration as a writer and I have found more here than I could ever have dreamed about.
As I prepare to return home and submit myself to the discipline of the keyboard once more, I should like to conclude by thanking everyone who has read even one of these posts. I do hope you have enjoyed them. There are more to come – I was surprised and grateful to have more offers from would-be contributors than there are days in the month of June. And of course I shall not forget my promise.
I leave you with a cheerful picture of one of Orkney’s denizens.
Kevin Taylor is the Chief Pilot of the Lincolnshire Police Remotely Piloted Air Systems (RPAS) Unit. He has worked as a Subject Matter Expert (SME) flight instructor/assessor, training staff at all levels, from beginners to advanced remote pilots. He specialises in the training of military and emergency services personnel. He has himself flown both manned and unmanned aircraft and is qualified to fly both aeroplanes and helicopters. He has put in more than 1500 flying hours in more than twenty aircraft types. He acts as test pilot for the British Microlight Aircraft Association (BMAA) and the Light Aircraft Association (LAA). This involves testing new lightly manned aircraft. Kevin himself owns a light sport aircraft and flies regularly.
Kev began his career as a radar engineer in the Royal Air Force, then joined the Special Constabulary in 2003. He serves as a Special Sergeant in the Lincolnshire Police RPAS Unit. He has overall responsibility for the safe delivery of RPAS operations, including all aspects of training and safety standards. He is experienced in all the operational areas of police RPASs and has carried out hundreds of live deployments in Search & Rescue, Chemical Biological Radiological Nuclear incidents and Offender and Event Crowd Dynamics. He is also experienced in Beyond Visual Line Of Sight flights. He has received multiple commendations for his operational RPAS flying. He has also worked with the UK defence industry to develop autonomous RPASs. He has pioneered police use of RPASs in relation to criminal activities.
I asked Kev to contribute to my series of blog posts to celebrate CRM because Lincolnshire Police have very kindly been following this blog for several years. They also helped to influence the plot for Chasing Hares.
Q: Do police drone pilots train from scratch or have they already been flying drones as a pastime?
A: In Lincolnshire Police, drone pilots are police constables who work mainly as responders and attend a vast array of incidents. If an incident can benefit from the use of a drone, a drone officer will be deployed to assist. A drone is just one of numerous tools available in a police officer’s kit bag and drone flying should be described as a skill, rather than a role. In some ways, it’s like carrying a taser: the training has some similarities. The initial training course consists of five days’ training followed by a practical test which the trainee must pass. Once an officer is trained, s/he must pass an annual requalification test. If prospective drone pilots are already interested in drones before they train, it is useful, but not essential.
Q: What, very briefly, is the history of police drone use in the county? How many officers are involved and how has this field of policing been expanded in Lincolnshire?
A: Lincolnshire Police started its drone journey in March 2017. The first operational flight took place in September of that year. On average there are now 350-400 deployments per year. The target is to have five officers at each of the four main bases: Lincoln, Boston, Grantham and Skegness. Currently there are twelve officers and six more in training.
Q: Would you explain the particular value of drones for police work in a place like Lincolnshire or, indeed, anywhere.
A: Lincolnshire has the perfect landscape for drones. In terms of geographic area the force is one of the largest in England and Wales, covering 2,284 square miles. The population of this area is 736,700. Policing such a large area presents challenges: Lincolnshire has vast areas of open countryside and, as such areas are difficult to search on foot, effective air support is vital. Drones can now play a pivotal role in addressing this challenge. The running cost of a drone is negligible when compared to the other options available, such as crewed helicopters. Drones are also used to manage large events such as Christmas markets and can assist with crowd dynamics, acting as an extension to the CCTV camera network.
Q: What incidents stick out in your mind as memorable examples of success? (Not just nabbing the villain, though that is very interesting, of course; perhaps the successful rescue of someone vulnerable or the way in which a traffic incident has been helped by drones.)
A: There have been many incidents that have resulted in a positive outcome for the whole team. We are not allowed to discuss one of the most unusual ones, owing to reporting restrictions, which is a real shame. All drone pilots will have a personal set of memories of occasions that got their adrenaline pumping; one of my own was using the drone to discover an unconscious male in a ditch following a road traffic collision. It was in early 2018; his was among the first lives to have been reported as saved by a police drone in the UK and this incident alone demonstrates that the investment in drones by Lincolnshire Police was worthwhile.
Q: What do you find particularly frustrating in your line of work?
A: When we first launched the drones initiative there was some scepticism. There was criticism that drones were just glorified toys. However, the clear and powerful images produced by the drones once they became operational soon converted the sceptics to supporters. There aren’t too many frustrations, but it may not be a surprise to hear that if I had better funding I could achieve so much more. That said, the Chief Officer Team has been very supportive of drones and can see they provide value for money. The results speak for themselves, although we can’t always put a financial value on all that we do.
Q: Do you read crime fiction? Would be your advice to a writer like me to up her game in presenting police work?
A: I’m always on the go, so sitting down and reading a book is something I don’t have much time for. I would say that policing is moving with the times and that technology plays a large part in the way criminals operate today, so the police need to use it, too, to keep up. I guess a crime writer would benefit from understanding the technology and tools at the disposal of a current, modern-day police force. Drones constitute just one small part of contemporary technology that benefits the police and public, not only in Lincolnshire, but worldwide. Besides operating drones, we play a considerable role in education and enforcement. Drones technology is constantly evolving and the regulations have also evolved quickly. Lincolnshire is a very RAF-centric county, with a busy airspace, and we contribute to the effort to ensure that all airspace users can share the airspace safely. In July, we’ll be inviting the public to the Lincolnshire Police HQ to learn more about how to fly drones safely and to understand a little more about how we use them.
All pictures © Kevin Taylor
More than most industries, publishing and bookselling depend on the oxygen of publicity for survival. They rely on the support of friendly journalists who present them faithfully and without exaggeration or malice. The industry is lucky to be represented by Nick Clee, a distinguished news publisher who understands it inside out. Here, he kindly responds to my questions.
Q: Before you founded BookBrunch, you were the editor of The Bookseller, so you moved from a very established old-school type of publishing to something much more dynamic – and perhaps, nowadays, more resilient. Did you set out to do this? What was your rationale when you first set up BookBrunch? Has it evolved in the way you thought it would?
A: I left The Bookseller in 2004, and went freelance – in those days, still just about a feasible pursuit. In addition to journalism, I wrote a couple of books. I had delivered the second of them when Liz Thomson, editor of the recently defunct Publishing News, phoned me to ask whether I’d join her in a new, online venture, which had private backing. It wasn’t exactly what I had planned, but I had a space in my schedule and hated to turn down jobs. We had no coherent mission statement for BookBrunch: we simply intended to provide a news service, selling it on our long experience of the trade.
Q: Did you get a lot of support from the industry in the early days?
A: In the internet era, you can get known fast, particularly in a trade such as the book industry. People signed up enthusiastically.
Q: Are you a journalist by profession? Has your whole career been spent in journalism? Is there a reason why you have focused your efforts on publishing industry news for so many years?
A: I fell into it. I got a job as maternity cover at The Bookseller; twenty years later, I was still there. I’ve been very lucky.
Q: How do you gather information for BookBrunch? Do prospects mainly come to you with items they want you to publish or is it the other way round? Do you have ‘roving reporters’ to cover events etc?
A: I have to admit that most of our stories arrive on a plate, by email. (By the way, I’m now joint editor with Neill Denny, another ex-Bookseller editor. I work two days a week and he covers the other three; Lucy Nathan is reporter; and Julie Vuong contributes twice-monthly interviews or features.) We try, on our limited resources, to get out to conferences, launches and so on. Occasionally, we commission features – but the budget is limited.
Q: What is the business model? How do you get paid?
A: We carry some paid advertising, but get almost all our income from subscriptions. Our salaries are very modest.
Q: What kinds of support are you able to provide for authors?
A: We have discounts for freelancers and for Society of Authors members. Not all authors are interested in trade news, but some are.
Q: How did you survive during the pandemic? Were you forced to change the way you operate? If so, are you more or less back to normal now?
A: The pandemic was/is an awful thing, but looked at only in commercial terms it turned out to be not unfavourable for our business. Subscriptions went up. It hit networking on the head and is still doing so, in my case – I remain cautious.
Q: Gazing into your crystal ball, what do you think the publishing industry will look like in five years’ time?
A: I’m not qualified to talk about the academic publishing world. In general books, we appear to have reached a relatively stable balance of digital and print formats. If further disruption is imminent, neither I nor anyone else can foresee what will cause it. The pandemic confirmed to us – because it hastened them – things that were already apparent; among them were the decline of the High Street, an alarming trend for publishers as well as retailers.
Q: Do you enjoy reading? If so, what kinds of books do you like? Do you have a favourite author? Do you have other hobbies?
A: I read a lot of crime fiction, ranging from American noir to police procedurals to psychological thrillers. A favourite recent example is Simon Mason’s A Killing in November. In literary fiction, I go for writers who are interested in the domestic: Katherine Heiny has been a delightful discovery this year. My favourite author is John Updike.
I play tennis, and follow sport. I’ve been lucky enough to make horseracing my work as well as a hobby: my second book was a racing history and I’m writing another racing book at the moment.
Were I to say that readers are not unimportant to writers, I’d be providing you with an extreme example of litotes. Readers are an author’s lifeblood. If a novel has no readers, it barely deserves to be called a book, just as a portrait kept forever in the dark is scarcely a picture. I feel blessed that as a crime writer I have been ‘discovered’ by some loyal readers who have subsequently read and reviewed all my books. No one has been more staunchly supportive of my work or sympathised more with what I have set out to achieve than Valerie Poore. Recent posts of mine have featured Fraser Massey, a fledgeling crime writer and Mickey J Corrigan and Sarah Stephens, two established writers whom I’ve never met in person. Similarly, I have never met Valerie (a couple of times, on my way through Holland, I tried to visit her on her vintage Dutch barge in the Oude Haven in Rotterdam – there are two links here – but, sadly, on those occasions she was not there). I know she supports other authors as well as myself. I have asked her to write a short post on why she is so generous with her support for others – and how she finds the time to do it!
For several consecutive years, I’ve looked forward eagerly to each of Christina James’ nine crime novels. If I remember correctly, In the Family, her first DI Yates book, was also the first crime fiction I’d ever read from a novelist who wasn’t already widely known in the genre. I was a detective novel fan of old and had read most of the big name authors: PD James, Elizabeth George, Ian Rankin, to name just a few. But at some point, I found the plots becoming ever more harrowing and disturbing – so much so that I stopped reading crime fiction for quite some time.
As a result, I was somewhat hesitant to start down the detective novel path again, but after meeting Christina James on Twitter and enjoying our interaction, I decided to give In the Family a try. To my delight, the book ticked all my mystery-solving boxes and I can say with some conviction that Christina gave me back my taste for crime (so to speak). It was an extra benefit that having ‘met’ her on Twitter, I could also continue to interact with her and support her writing on social media.
Since then, I’ve added several other, mostly independent, authors to my list of favourite crime fiction writers, nearly all of whom I’ve discovered through Twitter and book bloggers. And even though I’m not a crime writer, it’s still the fiction genre I read the most, so I love being able to support their books as a reader, reviewer and tweeter.
So when Christina asked what motivated me to help other authors through social media support, the answer came easily: it’s because I was an avid reader long before I became an author myself. Without exaggeration, I can say I’ve loved immersing myself in books my entire life and nothing gives me more pleasure than reading. I also appreciate others’ excellence in writing, so if I read an author whose prose, dialogue, plot development or even turn of phrase I admire, I instinctively want to tell the world about them and share my enthusiasm.
As a student and young adult, I could talk books for hours with my friends – I studied English and French literature, which helped, of course. These days, that appreciation is more easily conveyed through social media, as I no longer have the time to linger with fellow readers to the same extent; nor do I live in an environment which would tempt me to do so. My home for twenty years has been on an old barge in the Netherlands among folk whose passion is restoring historic vessels. Welding, not reading, is what lights their fires. And although I’ve written about these colourful neighbours in my memoirs, I cannot talk books with them.
My solution, then, is to share my reading discoveries on social media where I can promote and interact with the authors whose books I enjoy. But there’s a spin-off benefit too: I now belong to a community of readers and authors, many of whom reciprocate by reading and sharing my books too. Promotion, I discovered, is reciprocal. What you give is what you get, a further reason (as if I needed one) to share and share alike.
So, there you have it: someone who loves crime fiction and promotes it, brilliantly! I should add that Val is a writer of memoirs other than those of her experiences on the canals of the Netherlands, Belgium and France, for she has lived in South Africa, too. I’m adding the link to her fascinating blog so that you may wander with her if you wish! I’ve also provided two links to my posts about my visits to the Oude Haven, if you’re interested. I’ll finish with a photographic flavour of her watery life and her books about it:
One of the best things about being a writer is the unexpected opportunities you get to meet and correspond with other writers. I use the word ‘meet’ in its widest (post-COVID) sense, which may mean Zoom or Teams meetings, webinars or online chat as well as face-to-face encounters.
I first met Mickey J Corrigan digitally – we have never met in person – in my capacity as an editor for Salt Publishing in 2016. Mickey, an American author, had written a book entitled Project XX, subsequently published by Salt in 2017. I was privileged to edit it – the book required minimal alteration from me – and the long email correspondence that ensued – and continues – has mainly been about sharing our ideas and experiences as writers. Project XX is an incisive satire about America’s gun culture, high school shootings and materialism. Sadly, it is as relevant today as it was when it was first published, as the recent Texas school massacre shows.
This single-sentence blurb describes it so eloquently that, although I can’t remember who wrote it, I am certain it must have been Mickey: “A darkly humorous story of girls on the rampage that will grip you by the throat and won’t let go until you gasp for breath on the final page.”
The main purpose of this post is not to review Project XX, however. Instead – with permission – it is primarily a page-long quotation from Mickey’s The Physics of Grief, a crime noir novel which is sadly no longer in print. Another powerful satire on the American way of life, it describes the career of Seymour Allan, a man in late middle age who is offered the job of professional griever by the mysterious Raymond C. Dasher. Seymour embarks on the strange occupation of being paid to ‘mourn’ at the wakes and funerals of some very unpopular people. He cares for a dying criminal who tries to murder him; he attends unorthodox funerals in the Florida Everglades that are probably illegal; he encounters trigger-happy gangsters and an alligator and meets Yvonne, a sexy redhead mourning her mobster boyfriend.
The Physics of Grief is beautifully written, quirky, erudite – though it wears its learning lightly – and profoundly funny. If you are a publisher and think it may appeal, please contact me and I will put you in touch with Mickey.
There were seven of us not counting the one in drag. Together but with much difficulty we managed to lift, shove and roll the massive body into the deep and muddy hole. After he had landed – with a resounding splat – we high-fived each other. It took us another hour to fill in the hole and pack down the wet dirt. Finally we covered the fresh grave with branches and brush, leaves and acorns, pebbles and small rocks, until the burial area blended in nicely with the surrounding environment.
Very much a natural burial. Except for the fact the gravediggers were most likely murderers, and the body that of a murder victim.
Also, in this case, there was no marker. Obviously, no one would be coming here to mourn their loss. Their very big loss.
As we worked, the night had closed in around us. The hum of mosquitos had died down and the crickets were singing from the trees while tiny bats swooped overhead. An arc of juvenile egrets swept upwards with a whoosh and flew off together. The moon rose in a silver sliver and bright stars popped out across the black sky.
The men talked among themselves, joking around and laughing. When I finished up I stood off to the side, scratching my bug bites while they smoked cigarettes and chatted. I tuned them out. I didn’t want to know. All I wanted was to get away from them in one piece. But I was afraid to leave. What if they didn’t let me go? What if they saw me as an outsider, a witness to their crime?
I needn’t have worried. My friend in drag pointed to me and reminded his peers, “This guy’s on the clock. He’s gotta go.”
All the men shook my sore hand and a few slugged me on my sore shoulders. They were dirty, sweaty, rough-looking gangsters, but okay guys.
My guide and I retraced our steps over the trail to the lot. We halted once to allow a hunching bobcat to scurry past, a fresh-killed rabbit in its mouth. Barred owls swooped down, capturing rodents in the tall prairie grass. The hooting of great horned owls, their deadliest enemies, was seriously creepy.
When we arrived back at the well-lit parking area I still felt nervous. I headed for the SUV, hoping my new mobster pal wouldn’t shoot me in the back before I reached the safety it offered.
He didn’t. He did call out to me, however. “Hey! Aren’t you gonna ask me?”
When I turned around, he was standing with his hands on his hips, head cocked to the side. The wig hair shone a brilliant gold in the light of the street-lamp overhead.
Did he want me to ask him who the dead guy was? How he’d died? If they’d murdered him? Why they were allowing me to leave after witnessing what they’d done?
My legs felt weak and I stuttered for a few seconds before he interrupted me.
“I’m transitioning, bro. But it’s early yet. I got a long ways to go.”
All rights reserved © Mickey J Corrigan 2021
Linda Hill founded Linda’s Book Bag in February 2015 and has never looked back, rapidly becoming one of the most influential blog-based reviewers in the country.
As to how she built up her huge following, she says:
“I went on to Twitter and followed all the authors I knew, then searched for publicists and publishers. I put out a few reviews and quite soon I was asked to do a blog tour. It just grew from there – people started sending me books and requesting review space on the blog. It snowballed after the lockdowns. During the first one, I was receiving 200 emails a day. It’s even escalated since then – I’ve just been out to meet someone for coffee and when I got back there were seventy-four new messages waiting for me.”
Linda always refuses payment for anything connected with Linda’s Book Bag (she is a guest reviewer for My Weekly and does accept payment for that). She says she doesn’t want to be paid because her aim is not to act as an advertiser: it would compromise her own morality and she would find it distasteful. She does not, however, give bad reviews. “I can’t read everything I’m sent – nine books arrived this week. It’s wonderful to get a book through the post, but that doesn’t mean I’ve promised to praise it. If I read – or start to read – a book I don’t like, I contact the person who sent it to me and say it’s not for me.”
Once she has met or reviewed an author, Linda often keeps in touch with them. “Lots have become friends – I’ve been to their homes and they’ve been to mine. One of the things I most like about the book community – I mean the genuine book community, people who really love books and writing – is how mutually supportive it is.”
She has only had a couple of negative experiences over the past seven years. One author sent her a book to arrange a book tour and she discovered the book had been ‘completely stolen’ from another author. The author ‘disappeared completely’. And sometimes people who contact her are ‘not as polite as they could be’ – they may take it as a given that she will want to read and review their books.
As well as running her blog, Linda is one of the organisers of the Deepings Literary Festival, now in its third year. The original plan was for it to take place every two years, but the 2020 and 2021 events had to be cancelled owing to COVID restrictions. The festival took place this year, so the next one will be in 2024.
“In the first year I was asked to interview Alison Brice. Planning interviews takes much longer than people realise. I spend several hours researching and writing the questions. I write out the whole script – just so I can get it straight in my head, and, for the last festival, in case I went down with COVID, so someone else could take over.”
Asked if she writes herself, Linda says that she has published more than twenty tutor resource books for Hodder Education. She started her working career as an English teacher and then became an Ofsted inspector. She also set up her own business running independent projects – for example, an event in the Millennium Dome. She was in demand straight away. “The first year I went independent, I had ten free days, including weekends.” She has been encouraged to write by others and once entered a competition run by Simon and Schuster that involved writing the first few chapters of a novel. “They said they’d like to see the rest, which didn’t exist, so I wrote 55,000 words in the space of two weeks! Unsurprisingly, their verdict was that it had promise, but it wasn’t for them.” However, although she has a ‘story in her head’, Linda says she has no burning desire to write. She wants to do other things, including the Book Bag and travel. She and her husband Steve are prodigious travellers and have been from “Antarctica to Zambia, Australia to Zimbabwe.”
Linda grew up in Wood Newton, which at the time boasted a pub and a shop and a solitary telephone box. She was a late reader, not learning to read properly until she was eight, when she first acquired a pair of spectacles and realised that “all those black marks on the pages mean something.” Thomas Hardy is her favourite writer from the classics. Among her modern favourites are Carol Lovekin, Chris Whitaker and, for crime, M W Craven, to whom goes the distinction of being the only writer whose entire series of books she has read. She says her tastes in writing are eclectic – she reads most types of fiction, except SF, Fantasy and Horror.
Asked what advice she would give to new authors, Linda says:
“When you’re contacting reviewers or other people on social media, don’t just launch in with ‘Here’s my book; buy it!’ Build up a following by following authors of books similar to your own. Support other authors. Organise a blog tour – it’s like undertaking a physical tour of bookshops. Take part in social media regularly – not necessarily by writing a lot, but by constantly reminding people you are there. Join Facebook groups – the Crime Book Club, Book Connections. Interact with people. Create relationships and build them up. Be brave: approach local libraries and radio stations. Be prepared to put yourself out there – I know this is hard for some authors.”
Hannah Deuce is the Marketing and PR Manager for Bloodhound Books. In this post she tells her story.
“I love the variety involved in my work. My role embraces marketing as well as PR and publicity, which means no two days are the same! My key responsibilities include the creation and execution of marketing campaigns for all the books published by Bloodhound. This means designing the graphics for publicity, gathering reviewer quotes for marketing materials, generating digital advertising campaigns and reporting on the data gathered so that we can do the very best for our authors.
“I am one of the main points of contact for Bloodhound authors. I work with press outlets as the opportunities arise and oversee brand management for Bloodhound. The marketing side of my work is highly strategic, whilst the PR and publicity require creativity and the ability to act quickly.
“After gaining a Masters degree in History from Goldsmiths, University of London, I worked for PR companies and at magazines. These jobs gave me invaluable experience of the broader PR and marketing landscape. Next I studied for a Masters degree in Publishing at City, University of London, to hone my understanding of the industry and help me break into what I knew was a highly competitive job market. It was then I fell in love with the complexity and creativity of marketing and PR. I was lucky enough to be appointed Marketing Executive at Hachette UK, based in London. I learned so much there and became even more passionate about my work, but at the same time grew weary with big city life. A few years working in central London is enough for anyone! So I applied for posts with independent publishing houses that weren’t based in London, which led me to Bloodhound’s door!
“While I was studying for my Masters degree, I supported myself financially by running my own business. I offered my services as a digital marketing manager for companies working in the creative space (e.g., photographers and makeup brands). During this time I developed my own distinctive take on digital promotion, utilising cross-channel attribution (this means cross-referencing social media channels to complement each another) to create effective promotional opportunities. I brought this experience to Hachette and developed it further, so that when I moved to Bloodhound I was able to merge my own methods with the Bloodhound team’s existing frameworks and knowledge to create the publicity techniques we use today.
“Bloodhound is perceived to be a specialist in the crime and thriller genres. However, we also publish historical fiction, women’s fiction and, occasionally, so-called ‘chick lit’. I love the variety of what we publish and feel that it provides me and consequently Bloodhound authors with an advantage, as I am able to recognise trends developing across different genres in both the UK and USA. I can then adapt my work and techniques accordingly.
“Though all Bloodhound crime authors may be working in same genre, I believe that every book we publish should be treated individually. We design separate marketing and publicity campaigns for them, adapting reader targets, visuals and the language we use to maximise the opportunities offered by the storyline and author’s style for each one. We therefore create a bespoke package for every book to help it to achieve its full potential.
“My advice to new authors would be, first of all, to build a social media presence. Even if technology isn’t your best friend, social media is here to stay. Platforms may evolve and change, but the best thing you can do is establish an author profile online by setting up a blog or website, and then create pages on the key social media platforms (Facebook, Twitter and maybe Instagram). When you have done this, continue to update them regularly with news about your books, any events you’re attending, what you’re working on, etc. Don’t be afraid to have fun while you’re doing it: social media is designed to have a casual feel, so post what you think you yourself would like to see or read, update your accounts regularly and let your readers engage with you directly.
“I am an insatiable reader myself, and enjoy books from multiple genres, written by authors from all walks of life. I love a book with a twist that I can’t guess, or an ending I didn’t see coming! I don’t really have any favourite authors within the crime genre as I read so widely, but if pressed I would say my all-time favourite author is Kate Mosse. I would read her grocery lists!
“I live in a village on the outskirts of Cambridge with my partner Jon. My favourite way to pass time when I’m not working or reading is to train with my horse, Vince, a Danish Warmblood Dressage horse who has been with me since he was a youngster. He and I now compete nationwide, riding at national level, and we enjoy nothing more than just relaxing in the yard together.
“To anyone who is looking for a job like mine, I would say don’t give up! But be aware that it is possible to over-romanticise working in the publishing industry. People thinking working among stacks of books every day must be heavenly (it is, but it has its white-water rafting days, too!). Roll up your sleeves and keep applying for jobs, as no one simply walks into this industry. I sent off more than 100 job applications before I got my first job in publishing, so keep trying, even if you don’t get an acknowledgement after you’ve put your all into applying. Keep your CV up to date and do things which make you stand out – for example, run a book blog or book Instagram account; take a short course in creative writing to help understand authors better, or a Masters if you have the resources to do it. Network at every opportunity and build your LinkedIn contacts, keep up-to-date with books in the charts and make sure you understand the unique characteristics displayed by different publishing houses. Finally – and I would say this, wouldn’t I?! – consider working at an indie publishing house rather than one of the ‘big five’: we’re a lot more fun and you will learn so much!
The Crime Writers Association (CWA) and the Reading Agency have built on their brilliant lockdown idea of designating June as Crime Reading Month (CRM). This June, crime writing of all kinds will be celebrated in bookshops, schools, libraries and museums and at special events. CWA members are all encouraged to engage in some kind of activity to celebrate crime writing and reading, however small – it could be something as simple as encouraging a local library or bookshop to mount a crime fiction display – or large – the festivities culminate with the announcement of this year’s Daggers Award winners. More information about individual activities and events can be found at Events – National Crime Reading Month. It is worth checking this site every day, as exciting new projects are continually being added.
I think CRM is a very exciting concept and I am planning to participate by offering a new blog post every day during June on some aspect of crime writing, reading or publishing. Most of the posts will take the form of interviews with people prominent in these areas and I have many great interviews already lined up: for example, with Richard Reynolds, the doyen of booksellers specialising in crime fiction; Dea Parkin, the secretary of the CWA; and Lynette Owen, the distinguished editor of Clark’s Publishing Agreements, as well as authors, book lovers, bloggers, librarians, publishers, policemen and more booksellers. I have been invited to take part in several events myself and shall be covering these, too. There are still a few spaces left in the latter half of the month, so, if you would like to take part in an interview for the blog, please let me know.
I’ll write one or two posts about certain aspects of my writing. Questions that I have been asked are: ‘Why do your books describe the towns and villages of Lincolnshire as they were when you were growing up, even though the novels themselves are set in the present?’ and ‘What is the fascination that Lincolnshire still holds for you as an author, when you say you moved away many years ago?’
I’ll pick up on this later in the sequence. In the meantime, I do hope you will find time to follow the posts and enjoy them. The series will begin tomorrow with the Richard Reynolds interview. Why have I started with a bookseller? The post itself explains.
This has been a strange weekend for everyone, despite – or even because of – the blue skies and sunshine, now replaced by a cold, grey front from the North Pole. On Friday, it was seventy-five years since ‘VE [Victory in Europe] Day’. In the UK, all kinds of celebrations had been planned for this, most of which haven’t happened because of the Covid-19 lockdown. There is some hope that they can be held on 15th August, on ‘VJ [Victory in Japan] Day’ instead. I wonder. When the lockdown started, no-one imagined it would still be in place towards the end of the summer, but it may well be.
My daughter-in-law, who is German, told us about a conversation she had with our five-year-old granddaughter about this European anniversary, providing her with the relevant history that she really did want to know about, for, though the family lives in Cambridgeshire, she has relatives in the Münsterland and elsewhere whom she visits regularly; she also speaks German very well indeed. She knows that her great-grandparents chucked bombs at each other. Her mum’s words speak for themselves:
“VE Day. I’ve been thinking about the right words all day. It is one of the very few days when I find British life… awkward.
For me, the 8th of May has always been a day of commemoration and, primarily, of remembering the liberation from fascism and the Holocaust. I have absolutely no problem with celebrating this and the end of the war, but I suppose what makes me feel uncomfortable is the choice of the name for this day. Victory in Europe.”
Between them, she and her daughter decided to rename the day ‘Peace in Europe Day’ and – in and with, socially distanced 😉, their local community – to celebrate peace, not victory, as something perhaps more relevant now than it has ever been since 1945.
Here, at home in the Pennines, we have reflected a lot on how far we have come as a nation since the Second World War and I don’t mind saying that we are both committed Europhiles, who are happily English but also proud of being European. We love the country we were born in and all that makes it unique, but we love Europe too; we identify, quite rightly, with our nation, but not to the detriment of other nations; we are not jingoistic and we are weary indeed of the ultra-nationalistic nonsense we’ve heard all our lives and, especially, over the past three years or so. When our son and daughter-in-law were married in 2011, we hung German and British flags in our hall, where they have remained ever since, accompanied now by a banner of the twelve Chinese horoscope characters in silk and an Indian textile designed to celebrate Diwali, both acquired on my forays abroad. They hang there together in solidarity, companions in peace and shared interests from four very different countries, a testament to new global friendships with likeminded people. Our granddaughter takes it for granted that they are a permanent part of our household.
In the village where I live, several families hung out Union Jacks. Flags are evocative props – they stand at once for national pride, military prowess and a strong sense of identity. When my husband was a child and his family were living in the south of England they made a pilgrimage back to the north once a year to visit his grandmother, who always hung out Union Jacks on the hedge to welcome them after their long journey.
In retrospect, these same flags were probably the ones she purchased to celebrate the original VE Day. When I was a child growing up in Lincolnshire, we all waved flags on Flower Parade Day (though I never understood why) and, when we visited the seaside, our parents would buy us little packets of paper flags to stick in sandcastles. There was always a Union Jack among these, though my brother and I both liked the red and green Welsh dragon best. Children enjoy the simple realities, rather than the symbolism, which they only later come to understand. We are delighted that our granddaughter has shrugged off naïveté about this very early.
The celebrations were meant to mark the return to peace rather than victory and those creative people who managed to put their mark on yesterday expressed this. My favourites were the staff of my local convenience shop, who dressed as – very glamorous – land girls to cheer and amuse their customers.
They all work very hard to support everyone in their neighbourhood, with no discrimination, even though they have their fair share of – how best to put it? – awkward individuals! I’m led to consider that EVERY nation has its own fair share of, frankly, unpleasant people.
Because of my day job, I’m in daily touch with people across the world, all coping with lockdown. Some have very challenging situations to cope with: they live in densely populated conurbations, are looking after newborn babies or have underlying health issues that have confined them to their homes for months. As the effects of the lockdown here make life seem ever more like living in a science fiction novel, I’m conscious of how fortunate I am that my home is in a beautiful place, from which I can walk out for my daily exercise in woods bursting with bluebells and with the air a tumult of birdsong.
The spring has seemed particularly lovely this year, perhaps because the enforced stay at home has helped us to notice it more. Listing the positives associated with the lockdown, both the warmth of the season and having access to technology that allows me to keep in touch with far-flung friends and family are jointly top. I’ve learnt some new skills, too: several culinary ones, including a Nigella chocolate cake that guarantees domestic bliss (at least in this household!); I’ve helped my husband make John Innes-style compost for the tomato plants because the garden centres were closed; and I’ve plucked up the courage to tackle my grey roots and for the first time to experiment myself with hair dye (I’m pleased to report I’ve emerged neither orange nor bald!). I’m working on a new venture with an old friend. I’ve had more time to get in touch with other authors to discuss writing; I’ve managed to read even more books than usual. The British Library, which I joined last year, has sent me links to virtual tours of its collections which have enthralled and delighted me.
Of course, there are negatives. Social networking can’t replace face-to-face contact in the long term; the future of my day job is uncertain; and a significant reaction to bee stings has been harder to deal with than if the chemist and the doctor’s surgery had been working as normal. But these things are trivial compared to the most profound truth: that in villages such as mine we know we are cocooned from reality: it’s hard for us to imagine the distress and suffering that is being experienced by patients and NHS workers across the country, or by those in care homes, those who are grappling with Covid-19 at home or those who are afraid because they need ‘shielding’.
Flags and silk figures can’t help here: they symbolise important values, but they are inert. What can and does help tremendously are the small acts of joy that people like Paula, who works in the convenience store and took the trouble both to research and glam herself up in style, bring to the people they meet, by spending time and thought on how to celebrate sensitively.