Yesterday was UK Bookshop Day, the annual event which celebrates the huge contribution made to civilised life by all British bookshops, especially independents. It also marks the beginning of the current year’s ‘Books Are My Bag’ [BAMB] initiative for the run-up to Christmas and beyond.
The whole BAMB drive was conceived of and masterminded by the UK Booksellers Association, which now administers it. Authors and readers alike are very fortunate to have, working on our behalf, this imaginative, dedicated, hard-working and amazingly small team of people led by Tim Godfray, its long-term CEO. I was lucky enough to attend, on 11th September, the BA’s annual conference and there to get a sneak preview of some of this year’s BAMB marketing material, which includes beautiful mugs and book bags designed by Orla Kiely.
I always visit at least one bookshop on Bookshop Day. Yesterday I headed for Rickaro Books in Horbury, one of my favourite bookshops, which is run by my (very) long-term friend and colleague, Richard Knowles.
Richard was my first boss after I left university – I won’t mention how many years ago! His bookshop, situated in a small Yorkshire town of great character, is a veritable jewel. As well as stocking new books (including all the Christina James titles – he has kindly agreed to distribute Fair of Face postcards and to supply copies of the book for purchase at my event in Wakefield One on 18th November), he is an accomplished antiquarian bookseller, with an enviable vintage stock. He provides a world-class service by selling antiquarian books on a limited range of topics and does indeed attract customers from all over the world.
Richard always engages in BAMB festivities. Yesterday, he had decorated his windows with promotional bunting and was offering discounts on new books. His dog Tilly
(the inspiration for the Tilly Club that Rickaro Books runs for children) entered into the spirit of the day by sporting a Books Are My Bag T-shirt. Richard said that he’d suggest that Sophie, one of his booksellers, should wear the same T-shirt on Monday morning. I’m assuming that this was one of his lugubrious and slightly macabre jokes, but, just in case, I shall send the link to this post to Sophie!
I bought three books, two for myself (The Greatest Knight, by Thomas Asbridge, and The Idea of North, by Peter Davidson) as well as, for a young person of my acquaintance, a book which I won’t describe here, as it’s intended to be a surprise. Instead of the Orla Kiely bags, Richard had others featuring Christopher Robin – appropriate for a shop which is a magnet for child readers. Several of them came in while I was there, including a screaming toddler whose tears turned to smiles as soon as she crossed the threshold. Such is the power of a good bookshop!
One of the charms of Rickaro Books is that it doesn’t change very much from visit to visit. However, as soon as I walked in yesterday, I was struck by a very significant new addition to the furnishings. Richard has acquired the striking and quite famous portrait of Thomas Gent, the eminent eighteenth-century Yorkshire historian, poet and printer (and therefore, like all printers of the time, also a bookseller), painted by Nathan Drake in 1770, when Gent was seventy-seven. (He lived for another eight years after this, dying in 1778 at the ripe old age of eighty-five.)
Gent was highly respected in his own day, but was, as his Wikipedia biography laconically states, ‘financially unsuccessful’. I wonder what he would have made of Books Are My Bag? I think it’s likely he would have approved of it and I’m certain that he would have loved to have had the opportunity to obtain support from an early version of the Booksellers Association.
In this extraordinary Sausage Hall launch week, which I am enjoying so much and for which I am very grateful, I’d like to pay tribute to two amazing bookshops.
The first is Bookmark, Spalding’s very distinguished bookshop (the CEO of the Booksellers Association, Tim Godfray, has even been known to serve behind the till there on occasion). Bookmark very generously offered to host the Sausage Hall publication day party, which took place in the evening of November 17th, after the day that I spent at Spalding High School. The event was masterminded by Christine Hanson, the owner of the shop (who is both practical and imaginative – she fixed both a toilet roll holder and a broken table joint within minutes of my arrival, while the shop itself, resplendent with its Christmas stock and decorations, achieved a standard that I’d have dearly liked to replicate in my bookselling days), and Sam Buckley, also a former pupil of Spalding High School, who organises author sessions at the shop. Equally generously, the launch party was sponsored by Adams and Harlow, the local pork butchers, who supplied sausage rolls for the occasion.
This event was attended by members of Bookmark’s lively reading group and some old friends of my own. I was astounded to see Finola, a day-job friend – she had driven for more than an hour from Cambridge in order to support me. I was also staunchly supported by Madelaine, one of my oldest friends, and her husband, Marc, who have both offered me hospitality every time I’ve returned to Spalding as Christina James and also bought many copies of my books as presents for everyone they know who might enjoy them.
Madelaine’s contribution to my writing is acknowledged in Sausage Hall. I was also delighted to see Sarah Oliver, whom I first met at the Priory Academy last spring and who came with her husband. The book club members, who lived up to their reputation for being engaged and vivacious, were shrewd and perceptive: as well as listening attentively to two readings from Sausage Hall, they launched into an animated discussion about all three DI Yates novels. Everyone present bought at least one of the books, some more than one. (Sam Buckley later this week let me know that one member of the audience, who had not read any of the novels and took away with her In the Family, returned within forty-eight hours, having read it, to acquire Almost Love and Sausage Hall as well!) And, of course, I couldn’t myself resist making a few purchases in this fairy-tale bookshop.
Having spent the night with my son and daughter-in-law at their house in Cambridgeshire, I arrived in good time on Tuesday November 18th for a signing session at Walkers Bookshop in Stamford. Although I first met Tim Walker, its owner, last year (he’s currently President of the Booksellers Association), I had not visited one of his bookshops before, The one in Stamford is in a listed building in the town centre; he also owns another in Oakham. I was particularly impressed by the huge range of stock in this shop, both the cards and gifts downstairs and the extensive range of books upstairs. Tim and the manager, Jenny Pugh, were respectively at the other shop and taking holiday, but everything had been set up for me and Mandy, the assistant manager on the book floor, couldn’t have made me more welcome.
Bookmark and Walkers are two fine examples of thriving independent bookshops, packed with atmosphere and individual charm and led by brilliantly creative people who understand how to serve their communities very well indeed. It was a privilege and a pleasure for me to have been able to enjoy what they had to offer and I’d very much like to thank Christine and Tim for hosting Sausage Hall events this week.
As a former bookseller, my heart was gladdened by attending the announcement of the Books are My Bag campaign, which for me was the most exciting single event held at the London Book Fair this year. The campaign has been devised by M & C Saatchi and is entirely based on a single, simple, very effective message: that the passion for books and bookshops is a precious part of our national heritage and something that we should cherish, celebrate and promote. It is a campaign of perfect solidarity: all booksellers (whether they belong to chains or independents) and publishers are uniting with one voice to celebrate the pleasures and cultural importance of the high street bookshop.
Tim Godfray, CEO of The Booksellers Association and Richard Mollet, CEO of the Publishers Association, both spoke at the event. They were joined by some industry legends, including Patrick Neale, currently President of the Booksellers Association and joint owner of the marvellous Jaffé Bookshop in Oxfordshire (in a previous life he was the inspiration behind the equally wonderful Waterstone’s Sauchiehall Street bookshop in Glasgow) and Gail Rebuck, Chair and CEO of Random House (who, like Dame Marjorie Scardino, has proved that women can get to the top of large corporate publishing houses and stay there).
Patrick’s message was strong and direct. He made the point perfectly that there is far more to the experience of buying a book than receiving a brown cardboard parcel through the post: “We all know that there are many ways to buy and sell books, but what Books are My Bag captures and celebrates is the physical; the simple truth that bookshops do more physically to let people enjoy their passion for books.” Gail Rebuck said: “In these challenging times for the UK High Street, it is terrific that a world-renowned advertising company – M & C Saatchi – has devised such a positive campaign for all booksellers.”
In keeping with its message about the physical presence of bookshops, the campaign will feature strong branding and a very distinctive prop: a cloth bag with the words BOOKS ARE MY BAG printed on it in capitals in neon orange. These bags will be given to customers by bookshops across the country when the campaign is launched on 14th September. I wasn’t sure about the colour when I first saw it – and I was hugely impressed that Tim Godfray was prepared to spend the whole day wearing a matching T-shirt emblazoned with the orange slogan. However, throughout the Book Fair, I spotted people carrying these bags (the BA gave them out daily) and I concluded that they are very effective indeed. As Patrick put it, “This is the first time anyone has needed sun-glasses when inside the London Book Fair.” I have acquired two of them, one from the BA stand and one from the event, and I shall carry them with pride throughout the summer.
Anyone reading this blog who is interested in knowing more about this, here is your link Books are My Bag to its dedicated website.
I love bookshops!