Elizabeth Baines

A London Book Fair 13 seminar about using social networking to create author presence

Elizabeth Baines LBF13  3Chris Hamilton-Emery LBF13  4

I cannot miss the opportunity to comment in today’s post on the social networking session yesterday morning at the London Book Fair.  First, may I thank the very many people who attended and made the event very special indeed; you were a lovely, attentive audience and we all valued your interest and contributions.

Secondly, I should like to thank Elaine Aldred (@EMAldred, Strange Alliances blog), who very generously agreed some time ago to chair this session and, with her characteristic attention to detail, introduced the panel and provided a succinct summary of the key points arising, as well as modestly managing us and our timekeeping!

I was very pleased to meet and honoured to join my much more experienced social networking fellow panellists, Katy Evans-Bush  @KatyEvansBush) and Elizabeth Baines (@ElizabethBaines), and to be able to listen to the social networking supremo, Chris Hamilton-Emery, Director of Salt Publishing (@saltpublishing), all of whom provided different perspectives from my own.  However, though we may have addressed in various ways the topic of how to make the most of the best of social networking, I felt that we were unKaty Evans-Bush LBF13  5Elaine Aldred LBF13 2animous about the terrific value of what Chris called ‘the confluence’ of such media as Twitter, Facebook and personal blogs in creating author presence and profile.    I believe that we also affirmed the essential need to be ourselves (however uncomfortable it may initially feel to present our private side, as Elizabeth very pertinently explained) and to interact with the people we ‘meet’ in a genuine way.  We shared the view that ramming our books down the throats of our online audience in a ‘hard sell’, as some people do, is counter-productive; it is much better for us to engage with others in discussion of the things which matter to us, such as the business of writing, literature, topical issues and so on.  Katy pinpointed the effectiveness of social networking in creating a global family of friends and followers, something we also all felt.

All in all, the session emphasised that participation, helping others, reciprocating generosity and showing real interest in people whom we come to know online are crucial to creating a lasting author presence.  It is really important that authors recognise that they need to have such a profile; with it, books certainly do sell and, as Chris put it, without it they don’t.

Finally, we all accepted the inevitable consequence of managing all of the personal interactions online: it is extremely time-consuming and we have to find our own ways of handling that; if we succeed, the benefits are very clear to see.

My thanks again to all concerned in what was for me a very memorable occasion.

Christina James LBF13  6

It’s tomorrow! Making the most of the best of social networking…

Salt

 

Today’s post is a repeated ‘shout-out’ about tomorrow’s Salt Publishing seminar at this year’s London Book Fair, when there will be an opportunity to listen to Chris Hamilton-Emery, founding director of this world-renowned independent publisher, and three of its authors talk about how to use social networking to promote books and good writing.   There will be a question-and-answer session to develop discussion about the topic How to Build Social and Brand Equity on a ShoestringElaine Aldred, an independent online reviewer, will chair the occasion. 

Date:  Tuesday 16th April 2013

Time: 11.30-12.30

Place:  Cromwell Room, EC1, Earls Court

I’ll be joining Katy Evans-Bush, writer and editor, and Elizabeth Baines, novelist and short story writer, to offer some personal experiences of social networking as a means to achieving an online bookworld presence.   Readers of this blog will already guess from previous posts here about both Salt and social networking, how much I personally value the opportunities provided by the Internet to meet and mingle with booklovers across the world.  I have also made it very clear just how proud and privileged I am to be supported as a writer by Chris Hamilton-Emery and how exciting it is to be associated with an independent publisher with the finest of literary lists.

I hope to become real to at least some of my ethereal friends at the London Book Fair this year!

Making the most of the best of social networking!

Salt

Today’s post is, in fact, a ‘shout-out’ about a Salt Publishing seminar at this year’s London Book Fair, giving an opportunity to listen to Chris Hamilton-Emery, founding director of this world-renowned independent publisher, and three of its authors talk about how to use social networking to promote books and good writing.   There will be a question-and-answer session to develop discussion about the topic How to Build Social and Brand Equity on a ShoestringElaine Aldred, an independent online reviewer, will chair the occasion. 

Date:  Tuesday 16th April 2013

Time: 11.30-12.30

Place:  Cromwell Room, EC1, Earls Court

I’ll be joining Katy Evans-Bush, writer and editor, and Elizabeth Baines, novelist and short story writer, to offer some personal experiences of social networking as a means to achieving an online bookworld presence.   Readers of this blog will already guess from previous posts here about both Salt and social networking, how much I personally value the opportunities provided by the Internet to meet and mingle with booklovers across the world.  I have also made it very clear just how proud and privileged I am to be supported as a writer by Chris Hamilton-Emery and how exciting it is to be associated with an independent publisher with the finest of literary lists.

I hope to become real to at least some of my ethereal friends at the London Book Fair this year!

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